In order to acquire new customers, digio connected with audiences based on intent and financial factors. Skai’s Partnerships with Marketing Data Providers deliver an open behavioral audience marketplace for accurate targeting across Facebook’s family of apps. In order to increase qualified credit card applicants, digio needed to reach qualified audiences. This led them to turn to Skai, a leading marketing technology platform providing brands, such as digio, the tools and resources to scale their products and services through digital advertising. According to an eMarketer survey, 54% of internet users in Brazil research products and services on social media and 1/3 of these internet users say that content on social media influences them to purchase a new product.ĭigio needed a leader in FinTech and social advertising to help them navigate the challenging FinServ landscape and acquire new customers. With the value of paid social media advertising to FinTech, it’s pivotal for emerging Financial Services brands to connect with their consumers online. In order for digio to become established within their respective market, and rise above the competition, it is imperative for them to meet consumers in need where they spend most of their time. According to eMarketer, 33% of FinTech startups in Latin America are founded in Brazil. There’s also a drastic rise in FinServ competition to convert the 75% of traditionally banked (brick-and-mortar banks) consumers into digital bankers. This worker’s passport with a statement of monthly income is required to apply for credit. In Brazil, every employee must have their worker’s passport signed in order to be considered officially employed and over 40% of workers do not have this document signed for various socioeconomic reasons. Amongst the most common reasons for not getting approved, four out of every ten Brazilians are denied credit because they belong to a class of informal workers. This makes overcoming LATAM’s dependency on cash a major hurdle credit card companies need to overcome.Īnd in addition to being very cash reliant, consumers in Brazil have trouble getting approved for credit cards. According to a study on Latin American Payments, 100% of stores in Brazil accept cash as a form of payment while 91% accept credit cards. Along with consumer behaviors leaning towards cash, so are the places consumers buy from. Providing Financial Services is a major challenge in Latin America, with 77% of Latin Americans preferring to pay in cash for everyday purchases. Whatever you do, steer clear of bland, watery winter tomatoes.As an agnostic and unbiased financial services platform, digio believes in providing consumers the services of a traditional bank along with the agility of financial technology. Look for the best ones you can find to make this recipe. Because this recipe is so simple, you need great ingredients for a great result! It’s perfect for summer, when fresh tomatoes are in peak season. I recommend using a slotted spoon or fork to scoop it onto tacos, etc., in order to leave any water behind.
Note: the mixture will get juicier as the tomatoes marinate in the lime and salt. I often mix it up ahead of time and pop it in the refrigerator for at least an hour and up to a day before serving. I like this fresh salsa best after the flavors have had a chance to meld. For the best flavor, give it a chance to chill.
You could also use quartered grape tomatoes or cherry tomatoes. I like to use tomatoes on the vine in my pico, but roma tomatoes and plum tomatoes are good choices too, as they’re less juicy than other varieties. You don’t want your pico to be too watery, so make sure to leave out tomatoes’ seedy pulp as you toss this together. Use the tomato flesh, not the seeds and juices.Here are a few tips for extra pico success: Once you’ve mixed everything together, season to taste and serve! I love this salsa because it’s SO easy to make! Just finely dice the tomatoes, onion, cilantro, and jalapeño, and toss them with minced garlic, lime juice, and salt. However, the homemade salsa isn’t pico de gallo because it’s pulsed in a food processor, not chopped by hand! You might notice that many of the ingredients in my homemade salsa recipe are the same as those in this recipe. They’re finely diced, not blended or mashed.In English, its name literally means “rooster’s beak,” though there’s no definitive reason why we call it that. Also called “salsa fresca,” pico de gallo is a fresh Mexican salsa made of finely chopped tomatoes, onion, cilantro, jalapeño, and lime.
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